We all want to change the world, but… Where to start? Many times we admire great leaders, icons or references; We dream of being like them, of inspiring others and leaving a legacy in our passage through life. However, lost in great dreams, we forget that this legacy is more everyday, simpler than we think. Every little gesture, word or intention; It counts when it comes to changing the world, especially changing your world and that of those around you.
This is how it is born NoTime. We are realists, a group of friends united by ideals are not enough to change the operation of the entire fashion industry. We are not going to end the exploitation of the big brands, surely we will not be able to put an end to climate change either, and possibly our business model will continue to be an “Outlayer” because other things move us before money.
But then what do we do here?
Very easy, we have a dream. We dream of changing the way you dress. It is enough for us that you take into account what is behind each label. That you have a wardrobe that fits your values. We want you to experience that it is worth buying some socks with which you promote social integration instead of three that do not respond to your ideals. We dream that, by putting on a pair of sneakers knowing that you are helping to clean the oceans of plastic; you feel as comfortable or better than when you put on ones with which you pay for the advertising that has sold them to you.
We believe that it can be sustainable, generate a positive social impact and at the same time be economically viable. And we want you to help us prove it. The revolution begins in you, you choose whether to look the other way or embark on this adventure of crazy dreamers.
Wear your values!